RISING 2024 – brand logo
We are delighted to work with the RISING team on their evolving brand and design the moon logo for the RISING 2024 festival!
The RISING brand continuously evolves its key visual element, but still remains consistent, recognisable and familiar. Inspired by the moon, our design acts as a portals into art, music and performance. We produced static and animated work for this campaign.
Design Development
In our first iteration, we were inspired by lunar contours and Indigenous Australian tree scarring.
Initial Sketch
Moon Phases
In our final iteration, we sought inspiration from the intricate patterns of planetary orbits, these reminded us of the cultural practice of weaving. With that notion, we made a weave-inspired moon.
Initial Sketch
Moon Phases
RISING Festival 2024
Credits
Creative Direction & Concept
Jake Duczynski [Gomeroi & Mandandanji]
Research & Concept
Genevieve Stewart [Kuku Yalanji and Wemba Wemba]
Jonathon Saunders [Woppaburra]
Design
Genevieve Stewart [Kuku Yalanji and Wemba Wemba]
3D Animation
Dhimanth Rao
Producer
Melissa Azizi