The Big Pay Bac’ x Na Joomelah
We were fortunate to collaborate with Na Joomelah – a Tackling Indigenous Smoking (TIS) program funded by the Department of Health and Aged Care and operated by the La Perouse Local Aboriginal Land Council to design The Big Pay Bac’, a branded campaign targeted towards their young audience.
It was a rewarding process, kicking off with a Creative Strategy workshop which helped us to establish a strong visual identity for the campaign.
Following this, we worked closely to design stickers, a mo-graph which walked through the history of Indigenous smoking in Australia as well as a short fictional webseries called JOOM CITY LIVIN’.
Big thanks to the crew at Na Joomelah – Tylah Mundine, Danny Allende, Shane Allende and Jasmin Allende!
The Big Pay Bac’ – Brand Guideline
Logo
Font
Stylistic Guide
Colour
Character Design
The Big Pay Bac’ – Sticker Pack
Illustration
Sketches
Final Stickers
The Big Pay Bac’ – Mo-Graph Timeline
Styleframes
JOOM CITY LIVIN’ webseries!
Character rigging
Animatic
Styleframes
Animation
Credits
STICK IT TO ‘EM – Credits List
Producer – Melissa Azizi
Creative Director – Jake Duczynski (Gomeroi / Mandandanji)
Sticker Concepts – Louis Vahl, Melissa Azizi, Jake Duczynski (Gomeroi / Mandandanji)
Sticker Designs – Emily Hestelow, Josh Paton (Yuin)
NAH, NOT TRADING MY HEALTH – Credits List
Producer – Melissa Azizi
Creative Director – Jake Duczynski (Gomeroi / Mandandanji)
Writers – Jake Duczynski (Gomeroi / Mandandanji) & Chris Tan
Writers Assistants – Louis Vahl, Isaiah Stewart (Kuku Yalanji / Wemba Wemba)
Character Designs – Emily Hestelow
Animatic – Paul Cariton
Motion Graphics & Animation – Paul Carlton Composting – Jalamara Towney (Wiradjuri), Zoe Velonas
Edit – Jake Duczynski (Gomeroi / Mandandanji)
Voiceover – Jake Duczynksi (Gomeroi / Mandandanji)
Sound Design – Jake Duczynski (Gomeroi / Mandandanji)
Sound Mix & Master – Petris – Jinunyili – Torres
Sound Post House – Wawili Sound Solutions
JOOM CITY LIVIN’ – Credit List
TRAILER
Producer – Melissa Azizi
Creative Director – Jake Duczynski (Gomeroi / Mandandanji)
Writer – Jake Duczynski (Gomeroi / Mandandanji)
Storyboards – Jonathon Saunders
Background Layouts – Emily Hestelow
Character Rigging & Animation – John Paine
Rigging Assist – Isaiah Stewart (Kuku Yalanji / Wemba Wemba)
Comping – Jalamara Towney (Wiradjuri), Emily Hestelow
Edit – Jalamara Towney (Wiradjuri)
Voiceover – Jonas
Sound Design – Jake Duczynski (Gomeroi / Mandandanji)
Sound Mix & Master – Jalamara Towney (Wiradjuri)
EP 1: PLATFORM PUNISHER
Producer – Melissa Azizi
Creative Director – Jake Duczynski (Gomeroi / Mandandanji)
Writer – Jake Duczynski (Gomeroi / Mandandanji)
Storyboards – Jonathon Saunders
Background Layouts – Emily Hestelow
Character Rigging & Animation – John Paine
Rigging Assist – Isaiah Stewart (Kuku Yalanji / Wemba Wemba)
Animation – Emily Hestelow
Comping – Jalamara Towney (Wiradjuri), Emily Hestelow
Edit – Jalamara Towney (Wiradjuri)
Sound Design – Jake Duczynski (Gomeroi / Mandandanji)
Sound Mix & Master – Jalamara Towney (Wiradjuri)
EP 2: TOBACCO SHWACKO
Producer – Melissa Azizi
Creative Director – Jake Duczynski (Gomeroi / Mandandanji)
Writer – Jake Duczynski (Gomeroi / Mandandanji)
Storyboards – Jonathon Saunders
Background Layouts – Emily Hestelow
Character Rigging & Animation – John Paine
Rigging Assist – Isaiah Stewart (Kuku Yalanji / Wemba Wemba)
Animation – John Paine
Comping – Jalamara Towney (Wiradjuri), Emily Hestelow
Edit – Jalamara Towney (Wiradjuri)
Sound Design – Jake Duczynski (Gomeroi / Mandandanji)
Sound Mix & Master – Jalamara Towney (Wiradjuri)
EP 3: VAPE-POP DEMON HUNTER
Producer – Melissa Azizi
Creative Director – Jake Duczynski (Gomeroi / Mandandanji)
Writer – Jake Duczynski (Gomeroi / Mandandanji)
Storyboards – Jonathon Saunders
Background Layouts – Emily Hestelow
Character Rigging & Animation – John Paine
Rigging Assist – Isaiah Stewart (Kuku Yalanji / Wemba Wemba)
Animation – John Paine
Comping – Jalamara Towney (Wiradjuri), Emily Hestelow
Edit – Jalamara Towney (Wiradjuri)
Sound Design – Jake Duczynski (Gomeroi / Mandandanji)
Sound Mix & Master – Jalamara Towney (Wiradjuri)
